Hong Kong, China, June 21, 2018 /Isentia Wire/ - More than a shipper of parts in parcels, Rutronik's services include consulting and logistics expertise

Shorter innovation cycles, greater design complexity, and dynamic market growth – particularly in Asia – now characterize the global electronics industry. Clearly, it is a time of changes and challenges. This is where distributor Rutronik Elektronische Bauelemente GmbH (Rutronik) plays a key supporting role by offering a variety of value-added services to its clients worldwide, meeting the needs of its customers in Asia, for example, through its established presence in Greater China and Thailand, in the cities of Shanghai, Shenzhen, Chengdu, Hong Kong, Taipei and Bangkok.

Rutronik a key consultancy partner
As markets and components become ever more complex, Rutronik's customers need an increasing amount of advice – the proportion of 'design-in' products in stock at Rutronik has now risen to 70%. Fortunately, in addition to its 'classic' broadline distribution business, Rutronik is well qualified to be a consultancy partner, and in this role the company works within a complete ecosystem of proven development partners and assemblers – all available close to the customer.

At the heart of this value-added consultancy service is a large team of application engineers (FAEs), and line and product managers who stay alert to high-tech trends and developments. In close cooperation with the manufacturers, they gain early-stage information about new products, product changes and discontinuations. On this basis, they provide sound advice to customers and alert them promptly whenever a design re-spin appears inevitable. Together the Rutronik team provides consulting for the complete product portfolio, at every technical level.

Distribution 4.0
The concept of Industry 4.0 seeks to automate and accelerate as many processes as possible, using computer-based technology and data analytics to drive major increases in productive efficiency. This is the context in which Rutronik rounds out its value-added services with all the convenience and efficiency of the e-commerce platform Rutronik24.com. Its innovative features help developers choose and purchase parts, and these features include intelligent search capabilities, the ability of the customer to place an order by uploading the BOM, a comprehensive PCN database, detailed product information along with product-manager contact details, plus an overview of all orders, quotes, and contracts, with the purchasing process tracked in real time.

C-parts no problem!
Customers also discover that Rutronik is one of very few distributors who, despite the high handling costs, is able to provide very low-margin C-parts. The distribution of these C-parts, plus the related consultancy services provided by Rutronik, can be regarded as purely value-added services.

The provision of these C-parts is also an example of Rutronik's expertise as an advisor on logistics for the global electronics industry. Rutronik helps suppliers and customers alike reach informed decisions on communications and networking, logistics fulfilment and procurement.

Adding value through documentation
As well, distributors have to meet ever-increasing requirements for documentation, including documentation of compliance with safety and environmental regulations such as RoHS and Reach. A case in point are the requirements of the EU's GDPR (General Data Protection Regulation), which came into force at the end of May. Here, Rutronik has formed its own GDPR-Compliance team, whose members include experts in electronics.

One-stop value-added services
With Rutronik, customers benefit from a comprehensive range of one-stop value-added services. As a result, they benefit from reduced development time and costs, and therefore a shorter time-to-market in which to deliver faster innovation.

About Rutronik (www.rutronik.com)
Rutronik Elektronische Bauelemente GmbH is the third largest distributor in Europe (European Distribution Report 2016) and the number ten worldwide (SourceToday, May 2017). The broadline distributor supplies semiconductors, passive and electromechanical components as well as boards, storage, displays wireless products. The company's primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries. The ranges RUTRONIK EMBEDDED, RUTRONIK SMART, RUTRONIK POWER and RUTRONIK AUTOMOTIVE provide customers with specific products and services in groups tailored to the respective applications. Expert technical support for product development and design-in, individual logistics and supply chain management solutions as well as comprehensive services complete its scope of performance.

The company, founded by Helmut Rudel in 1973 in Ispringen, Germany, now has over 70 subsidiaries in Europe, Asia and the Americas. Rutronik employs more than 1,600 staff worldwide and achieved Group sales of 950 million euros in the fiscal year 2017.

Source: isentiawire.com