Read through our FAQ for information about our press release distribution services.

  1. Who owns Isentia Wire?
  2. How is Isentia Wire different from other newswires?
  3. What is social media and how are press releases optimized for social media?
  4. How are press releases ranked on Isentia Wire?
  5. Does Isentia Wire offer any tips or help on how to write an effective news release?
  6. Does distribution through Isentia Wire guarantee page placement, search placement in the search engines or that the media will use my press release?
  7. How long will my press release stay on Isentia Wire?
  8. How do I upload a press release for distribution?
  9. How soon after I’ve submitted my release will my press release go out?
  10. Can I target my distribution to a specific geographical area?
  11. What kind of contact information does Isentia Wire require to submit a news release?
  12. What are the typical kinds of press releases accepted by Isentia Wire?
  13. What types of press releases and content does Isentia Wire not accept?
  14. What is an editorial hold?
  15. Can Isentia Wire write or edit my press release?
  16. How long should a press release be?
  17. Will I still be able to see statistics and have access to my account after my subscription expires?
  18. Can I send multilingual press releases with Isentia Wire?
  19. Do you offer refunds on your service?
  20. How do I send both an English-language press release and another language press release through your service?
  21. Can you help me translate my press release into another language?
  22. Can I send only another language press release instead of an English press release?

Who owns Isentia Wire?
Isentia Wire is owned by Isentia, the leader in media intelligence services in Asia.

How is Isentia Wire different from other newswires?
Isentia Wire distinguishes itself from other press release newswires in Asia through its search-engine optimized and social-media enabled distribution platform. Isentia Wire makes press releases available online directly to the media, and your release also is submitted to premium China-focused online locations all over the Internet where interested readers can easily find it. In addition, Isentia Wire’s direct-to-consumer distribution platform provides the tools to optimize your releases to make them easy to find by interested people and to rank higher in search engine results. We also have exclusive syndication agreements with Asia's leading vertical B2B news sites, so whether you are in the sourcing, retail, information technology, green technology, CSR, agriculture, chemical, or travel industries, we have exclusive ability to have your release on China's top business news websites.

What is social media and how are press releases optimized for social media?
Social media is a combination of Internet-based publishing like wikis, blogs, and other websites that cater to providing information. It also describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. We use a combination of HTML markup, XML markup, tags, and syndication services like RSS to help news and media websites around the world easily integrate our press releases into their services. A social media press release is unique because it combines various multimedia elements such as text, video and images in one place, giving journalists the ability to easily use some or all of the media elements of the release. While all of our clients are allowed to use traditional press release formats, we encourage them to use social media elements, such as embedded videos and images, as syndicators will be able to quickly spread a press release throughout the Internet, blogosphere, and get it before the eyes of company or organization stakeholders.

How are press releases ranked on Isentia Wire?
Isentia Wire ranks press releases on its homepage by the time and date they are distributed.

Does Isentia Wire offer any tips or help on how to write an effective news release?
Isentia Wire's Tips page offers editorial help including writing tips. Here you will also find a press release template featuring important information about the difference components of a press release.

Does distribution through Isentia Wire guarantee page placement, search placement in the search engines or that the media will use my press release?
Although Isentia Wire can guarantee that we make your press release available to the news search engines and placement on select websites in Asia, we cannot guarantee its rank as related to search terms or page placement. Additionally, no newswire service can guarantee that the media will use your news release. We do not control the media. Think of Isentia Wire as your delivery service. That said, Isentia Wire is a delivery service with an outstanding reputation for marketing your press release and providing the media with quality content in accessible formats. The ultimate responsibility for the success of your press release lies with you. Did you create a compelling news release? Is it newsworthy? Will others find it newsworthy?

How long will my press release stay on Isentia Wire?
Your release remains online at IsentiaWire.com for at least 28 days, and then you can have us delete it whenever you want. We normally keep releases online for at least one year or more. If we delete a release, it will still count as a published release in your subscription package.

How do I upload a press release for distribution?
To upload a press release for distribution, you should register for an account and then choose a subscription package. We offer an easy platform to upload your images and files for your press release.

How soon after I’ve submitted my release will my press release go out?
We normally require a 72-hour turnaround during normal business days for approval. You may choose to tell us to rush a release in an emergency, but there are no guarantees. Why is there a delay? Often we must work with you to polish, edit, or correct mistakes in your press release copy, so that can sometimes take a couple days. We also work during Asian business hours, which are +8 GMT, and we take off all normal Asian holidays. We encourage you not to send press releases during the weekend and Chinese holidays when exposure and impact may be decreased.

Can I target my distribution to a specific geographical area?
Isentia Wire's distribution is both in Asia and global. You may select an area to categorize your news outside of China, but selecting an area does not target your distribution to that region unless it is in a particular language.

What kind of contact information does Isentia Wire require to submit a news release?
Isentia Wire requires a contact name, e-mail address and phone number before we can distribute your press releases. The information you specify will be provided to the public and the media upon request. In addition, when you sign a contract by buying a subscription package with Isentia Wire, you will be required to appoint one person in your company to be the main point of contact and no other contacts are allowed unless there is a duly signed statement to make a change. This protects you from erroneous press releases being distributed on your behalf. When you register and purchase a subscription package, that information is all be made available to you. We may call you to confirm your company details prior to allowing you to disseminate press releases.

What are the typical kinds of press releases accepted by Isentia Wire?
The three most typical types of press releases you’ll find on Isentia Wire are ones with:
* Strong news announcements about new products, books or services, an award or honor, new hires, upcoming or past events, mergers and acquisitions, business promotions, contests and other changes.
* Soft or "feature" news that connects an organization, service or product with a trend in their industry or in society or that provides an alternative perspective to a bigger news story. This could include news about a “local” connection to a national or international event, issue or news that shines a “human interest” spotlight on a person, product or organization that is a prime example of or is affected by a story in the news.
* Newsworthy and timely information about the release of a tip sheet, Web site or white paper that presents a person or organization as an expert in a specific field.

What types of press releases and content does Isentia Wire not accept?
Isentia Wire does not accept press releases that we perceive to be inflammatory or intended to cause harm to a third party; that are written in the format of an advertisement, blog post, opinion column or spam; or are deemed not newsworthy. In addition, Isentia Wire does not accept press releases containing, promoting or linking to adult content or profanity or content that contains accusations of criminal conduct without attribution to a court case number. Isentia Wire does not accept press releases from anonymous or fictitious sources or that directly address consumers and the public with a “Buy Me!” type of appeal. Press releases with excessive amounts of links or lists may also be rejected. In addition, we will only accept press releases that are in a standard press release format. Isentia Wire editorial guidelines and terms are available on our Terms & Conditions page.

What is an editorial hold?
When a press release submitted to Isentia Wire does not meet Isentia Wire's editorial standards, an editor places it on editorial hold status to allow you time to make revisions.

Can Isentia Wire write or edit my press release?
Yes, Isentia Wire has a team of editors who can write your press release from scratch or re-work your release draft. Our editorial services are available as add-on services with any press release package and you can ask your sales representative for more details.

How long should a press release be?
The optimum length for a press release is 300 to 800 English words, and the length can directly affect your distribution. Press releases shorter than 300 words often are missing important elements and may not be recognized by the search engines as a press release. Search engines also may flag long press releases as something other than a press release. Isentia Wire has the ultimate right to refuse delivery of your release if we think it will negatively impact the overall strength of our delivery network.

Will I still be able to see statistics and have access to my account after my subscription expires?
After the time period of your current subscription expires, you will not have access to your account again until you renew your membership. We typically delete user account details within 3 months of a cancelled or expired subscription, so be sure to renew your membership in a timely manner to continue to access your account. However even if we delete your account, your press release will usually still remain active and available on the front-end of our website.

Can I send multilingual press releases with Isentia Wire?
Yes, we currently provide services in Korean, Simplified Chinese, and Traditional Chinese.

Do you offer refunds on your service?
No, we do not provide refunds after a press release has been sent.

How do I send both an English-language press release and a multilingual press release through your service?
The English and non-English releases go to different sets of journalists and media. So contact us for more information.

Can you help me translate my press release into Chinese or Korean?
Yes, we are happy to help you translate your English press release into Simplified Chinese, Traditional Chinese, or Korean. Please contact our support team for the current rates and turnaround times for helping you accomplish this important task.

Can I send only a multilingual press release instead of an English press release?
Yes, it is fine for you to choose to only send a Chinese-language or Korean-language press release without an accompanying English-language press release!